The moral model of addiction views addiction primarily as:

The moral model of addiction views addiction primarily as a character flaw. This perspective suggests that individuals struggling with addiction do so because of a lack of moral strength or self-control. Accordingly, it emphasizes personal responsibility and the idea that those with addiction issues can simply choose to stop their substance use if they truly want to. This model often frames addictive behavior as a failure of willpower or character, rather than considering external factors such as biological influences or environmental circumstances.

In contrast, the medical model treats addiction as a chronic disease, focusing on the neurological and physiological aspects. The social model highlights societal factors and the impact of social context, while the behavioral model examines how learned experiences and reinforcement shape behavior. Each of these perspectives presents a different understanding of addiction, but the moral model distinctly centers around the idea of personal morality and character, making it clear why this answer aligns with that specific viewpoint.