Which term describes the belief that one's own culture is superior to others?

The term that describes the belief that one's own culture is superior to others is ethnocentrism. This concept is rooted in the idea that individuals evaluate and interpret other cultures based on the standards and values of their own culture, often leading to a sense of superiority. Ethnocentrism can manifest in various social attitudes and behaviors, including prejudice, discrimination, and a lack of understanding or appreciation for cultural diversity.

In contrast, xenophobia refers to a fear or distrust of individuals from other cultures or countries, while culture shock describes the confusion and discomfort one may feel when encountering an unfamiliar culture. Multiculturalism, on the other hand, acknowledges and values the coexistence of diverse cultural backgrounds and promotes the idea that society benefits from its cultural plurality. Thus, ethnocentrism specifically captures the notion of superiority over other cultures, making it the correct answer.